Asa Named Associate Athletic Director for External Relations

Cal Poly Pomona Broncos

POMONA – Cal Poly Pomona’s Director of Intercollegiate Athletics Brian Swanson announced the hiring of Chris Asa as the Associate Athletic Director for External Relations. 
Asa comes to Cal Poly Pomona with 15 years of professional experience, most recently spending time at Florida A&M University as the Associate Athletic Director for Tickets and Sponsorships. “Chris Asa’s broad base of experience and his demonstrated track record of success was clearly evident during our search process,” said Swanson. “His professional approach and ability to bridge multiple constituencies will serve him and Cal Poly Pomona well in moving our program forward. We are thrilled that Chris has joined our team.” 
While at Florida A&M, Asa developed new sales and renewal strategies while implementing a Champions annual fund campaign, setting an all-time season ticket record and generating over $300,000 in revenue in its first year. He also secured local and regional sponsors for FAMU Athletics that produced a year-to-year revenue increase of $77,500. “I am excited to join the great staff and student-athletes at Cal Poly Pomona,” said Asa. “I look forward to engaging our alumni, donors, sponsors, and fans to keep moving Bronco Athletics forward and to help give our student-athletes the best facilities, the best experience, and most importantly, the best education in the CCAA.” 
Prior to Florida A&M, Asa served as an account executive at Seminole Boosters, Inc., where he executed sales strategies for Florida State University, selling season tickets for football, basketball and baseball, generating over $300,000 in revenue. Asa also spent time as a Group Sales Representative at the Montgomery Biscuits Baseball Club, the Double A affiliate of the Tampa Bay Rays, where he arranged group events, executed game day customer service, and managed ticket and venue sales, resulting in $130,000 and $150,000 in ticket revenue between the 2012 and 2013 seasons. He earned his Master’s in Human Environmental Sciences at the University of Alabama …

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