Clemson promotes inclusive excellence through summer scholars branding program

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Erwin Scholars pose with President James P. Clements, Joe Erwin, faculty and members of Clemson’s Executive Leadership Team.Image Credit: Erwin Center for Brand Communications
CLEMSON – Students representing 10 colleges and universities in both Carolinas are learning about the impact of effective communication during the first Clemson University Erwin Center Summer Scholars (ECSS) program.
The objective of the Erwin Center Summer Scholars program is to give students access to industry professionals and provide hands-on training and advance diversity in the world of brand communication.
Students in the program are from six Historically Black Colleges and Universities (HBCUs) – Claflin University, Elizabeth City State University, North Carolina Central University, South Carolina State University and Winston-Salem State University. Clemson, the University of South Carolina and the University of North Carolina are also represented.
Inclusion is a strategic priority at Clemson and a key pillar of branding education at the Erwin Center for Brand Communications.
“Diversity is an integral part of the Erwin Center’s mission for branding education and it is such an important focus of the marketing industry as a whole.” said Joe Erwin, Erwin Center Co-founder. “Brands can and should play a strong role in making the world a better place by embracing multicultural communication and cultivating future leaders.”
Erwin Scholars are networking with industry professionals, receiving hands-on training and engaging in a little competition by working on a real-world brand project from presenting sponsor Denny’s.
“We are honored to partner with the Erwin Center for this year’s Summer Scholars Program,” said John Dillon, chief marketing officer for Denny’s. “Since opening our doors, Denny’s has been committed to building a brand that strongly embraces and celebrates diversity and inclusion at every level of our organization. This year’s Erwin Center partnership allows us the chance to extend that commitment to the students and future leaders in our …

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