CSUSB ASI launches digital campaign to combat tuition hike


California State University System’s proposed tuition increase is scheduled to take place in the 2018-2019 academic year, and with that date drawing near, the CSUSB Associated Students Incorporated (ASI) has launched “Scan Me Before It Costs You” to help students fight the hike.
This digital campaign involves the placement of various signs on campus that say “Scan Me Before It Costs You” with a QR code. Once the code is scanned using an iOS device camera or application, it will direct users to the ASI website stoptheincrease.org where they can learn more about the increase and how to take action against it.
The QR codes can be found on lawn signs, posters, and handouts that ASI has distributed across campus. These materials are mostly located at the entrance of buildings, along walkways, and on poster boards.
“Scan Me Before It Costs You” is lead by Melissa Patton, Director of External Affairs for ASI, who was able to create this campaign with the help of her legislative team.
“The idea was to connect with students in the most accessible way possible,” explained Patton. “With digital platforms including social media now a main source of information, we knew this was the route we needed to take to get the most engagement. It’s simple, sustainable, and straight to the point.”
State investment in the CSU system was formerly 80 percent in the mid-1990s, but the state now invests 55 percent while remaining expenses are funded by tuition and fees.
Governor Brown shared his budget plan for the 2018-19 fiscal year in January, where he allocated $92.1 million to the CSU versus the requested $263 million, resulting in a $170 million shortfall.
ASI continues to stand in opposition to the tuition increase, which would impact the student body at CSUSB — 63 percent of which are low-income students and 80 percent receive some form of financial aid.
The …

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