Cal State San Bernardino’s planning and implementation of its brand identity “We Define the Future” by the university’s Office of Strategic Communication has been named the recipient of the prestigious Council for Advancement and Support of Education (CASE) Circle of Excellence Gold Award for Branding Programs – Institution Wide.The program, which was implemented at CSUSB in 2016, was one of 22 entries received for the competition.
The judges, in their report, wrote that Cal State San Bernardino’s “submission was impressive with the amount of detail and information. It was obvious that a lot of time and energy was put forth on the planning side, as this came across on their award review process.”
The judges also noted that the project “had a large group of stakeholders involved, across multiple units and groups at the institution. Their budget was very low, in comparison to similar projects. Strong return of investment, combined with an impressive plan and outcomes.”
CASE is a membership association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.