Farrell Hired As Assistant AD For Marketing & Promotions

Cal Poly Pomona Broncos

POMONA — Cal Poly Pomona Director of Intercollegiate Athletics Brian Swanson announced Wednesday the hiring of Mike Farrell as the Assistant Athletics Director for Marketing and Promotions.  With 10 years of experience in collegiate athletics, Farrell comes to CPP after spending the last five years at Cal State Fullerton as the Event and Facility Manager.We are thrilled that Mike has joined our team,” said Swanson.  “It was clearly evident during his time on campus with our interview committee, coaches and staff, of his passion for supporting student-athletes and his vision to develop and implement a comprehensive marketing and promotions program.  Our program will be better moving forward with Mike on our team.”During his time in Fullerton, he served as the on-site Event Manager for all athletic and non-athletic events held inside Titan Gym and implemented a Guest Relations program that resulted in an increase of fans and season ticket holders over the past few seasons.  In addition to managing the events, Farrell was responsible for all aspects of Cal State Fullerton athletic facilities, including maintenance, facility rentals and creating and managing the operations budget, and would serve as the Tournament Director for any and all Cal State Fullerton, Big West Conference, and NCAA Tournaments that took place on campus.”I am beyond excited to join the Cal Poly Pomona Athletics Department to help increase the visibility of the Broncos brand within the University and the community,” Farrell said.  “I am looking forward to working with the staff, coaches, and student-athletes to make this the most successful year ever, not only on the field, but in the classroom and community as well.  I am extremely humbled and honored by this opportunity to help continue to grow the rich tradition of success for the Broncos.”Prior to his work at Cal State Fullerton, Farrell was a content producer for CBS Interactive, …

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