Fast Fashion: From Bangladesh to Boohoo

SMU Daily Campus

It’s a Saturday night and I’m facing a dilemma that seems trivial in nature; a closet full of clothes yet nothing to wear. It seems like a problem perhaps only Carrie Bradshaw could solve.This first-world problem seems to especially affect college-aged women, like me, a 19-year-old student at Southern Methodist University in Dallas, a particularly stylish campus. Many ask the question of why spend money on a top that’s guaranteed to be covered in cheap beer, sweat, and dirt at the end of the night. While a $300 artfully crafted silk camisole sounds nice, it simply isn’t feasible for many college students and young people across the country.
“Saks Fifth Avenue dreams, but Forever 21 realities,” Megan Kennedy said.
Young people around the country have differing opinions on how to spend their money. I spoke with Megan Kennedy about her spending habits when it comes to clothing. As a sophomore at Purdue University in West Lafayette, Indiana, she credits her school’s rural location for part of the reason she turns to fast fashion online. Her mainstays include Forever 21, SheIn, Nordstrom, Boohoo, and Missguided. Fast fashion has become especially popular among college students because of the appealing price point.
“[Sustainability] is not a priority of mine as a college student spending my own money,” Kennedy said.
Sam Koutnik, a student at the University of Dayton in Ohio, has a similar mindset to that of Kennedy. While the desire to shop more responsibly is there, cost is a barrier.
“I don’t really have the resources to worry about [sustainable clothing] right now,” Koutnik said. “That sounds kind of bad, but if I were to keep up with sustainable clothing and spend those extra dollars I wouldn’t have enough money for food because I do spend X amount on food and X amount on clothes, so I …

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