The Council for Advancement and Support of Education (CASE) awards Michigan Technological
University’s Student Affairs and Advancement’s life cycle of engagement model its
Grand Gold designation in the general advancement–collaborative programs category.
Michigan Technological University’s Student Affairs and Advancement’s life cycle engagement
model, one of 25 nominees, was the unanimous winner.
The CASE judges wrote, “The panel was unanimously impressed by the high level of engagement
across campus communities. Michigan Tech links the entire student experience—from
demonstrated interest to alumni engagement—in one replicable model.”
Bill Roberts, associate vice president for Advancement and Alumni Engagement, explains the life cycle as “The successful fusion
of Michigan Tech’s Student Affairs and Advancement units—the unique organizational
model that engages students from pre-college programs through their planned gift.”
What is the life cycle of engagement?
The Department of Student Affairs and Advancement’s (SAA) life cycle of engagement was incorporated in the years following a successful
2013 fundraising campaign. “The opportunity arose to instill a new model of what the
unit could be. So that’s what really was the catalyst and it launched from there,”
Les Cook, vice president for Student Affairs and Advancement, says the award recognizes
the value of Tech’s unique structure, which realigns student services to unite divisions and departments that are often widely separated at other institutions. Four divisions: Advancement and Alumni Engagement; Athletics and Recreation; Dean
of Students and Enrollment; and Marketing and Communications, house multiple departments
that specialize in important aspects of the Husky experience at Michigan Tech and beyond.
“The whole life cycle embraces this notion that if we were able to build a sense of
pride, character and affinity, and invest in our students, this notion of reinvesting
and supporting the University from an advancement standpoint is a really good thing,”
Cook says. “There’s so much energy …