NFL’s Dawn Hudson headlines Saunders College Gasser lecture series Oct. 13

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One of the most powerful marketers in sports is part of RIT’s Brick City Homecoming lineup

Oct. 4, 2017 by Marcia Morphy Follow Marcia Morphy on TwitterFollow RITNEWS on TwitterNFL’s Dawn Hudson headlines Saunders College Gasser lecture series Oct. 13.

For the National Football League, Dawn Hudson plays both offensive and defensive positions.

During her three-year career as the league’s executive vice president and chief marketing officer, she has been responsible for building the NFL fan base, growing its brand and overseeing sporting events including the Pro Bowl and Super Bowl.

On the sidelines, Hudson also tackles sensitive and controversial hot spots both on and off the field—from “Deflategate” and concussive/injury risks, to domestic violence and anthem protests. “It’s easier to drive change when things are in flux than when things are going well,” she said in a recent interview.

Hudson will share some of her career strategies for brand success at Saunders College of Business Gasser Lecture Series. The event will be held at 2:30 p.m. Friday, Oct. 13, at Rochester Institute of Technology’s Student Alumni Union’s Ingle Auditorium—with a reception to follow until 4:30 p.m. at Lowenthal Hall. Open to the public, the event is one of the highlights of the university’s Brick City Homecoming & Family Weekend.

“With an accomplished career across varied industries, we are excited to have Dawn Hudson headlining this year’s Saunders College Gasser Lecture,” said Saunders College Dean Jacqueline Mozrall. “We are honored to be welcoming an inspiring role model to RIT, and we look forward to Dawn sharing her experiences and perspectives as a demonstrated business leader.”

Prior to the NFL, Hudson worked as vice chairman of the Parthenon Group and previously as president and CEO of Pepsi-Cola North America. Twice named to Fortune magazine’s “50 Most Powerful Women in Business,” Hudson is a graduate of …

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