OPINON: Silver Adam’s Playbook

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Dante Centofanti

To me, the American business world has always represented both the good and bad traits America has. The good ones being the growth one can have with individual capitalism, while the bad ones include greed and the lack of understanding around marginalized people. At the end of the day, professional sports in America are business corporations, whether we like it or not.Right now, the NFL and NBA are the two most popular sports in America, with the NBA being a league swathed in praise and positives. Ever since Adam Silver took over as commissioner in February 2014, the NBA has been a league that recognizes diversity within its ranks and creativity in the promotion of its game. Silver wasted no time in setting a precedent, however, just as he was setting up his intercom system in his new office, the NBA was rocked by a major problem.
In April 2014, TMZ released a recording in which Los Angeles Clippers owner Donald Sterling uttered racist vitriol toward his mistress. This sparked outrage throughout the league, with many calling on Silver to make an example of Sterling. Silver handled the situation in the best way possible, announcing that he banned Donald Sterling from the league for life and demanded he sell the Clippers.Since that incident, the NBA has been light-years ahead of every professional sports league in terms of inclusion, diversity and racial sensitivity. Players are free and encouraged to openly discuss controversial issues in America. From LeBron James and Kyrie Irving wearing shirts that said “I can’t breathe” during a shootaround to protest to the death of Eric Garner to Enes Kanter challenging the brutal government in his homeland of Turkey, NBA players are using their platform to speak up for the issues they believe in.Silver understands something that not a lot of people in power do, …


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