Years ago when a person was unfamiliar with a restaurant, they would try it to see if they liked it. Today, millennials use the internet for nearly everything. Nobody dares try a new place without checking Yelp first to see if it’s worth their time.
It’s impossible to escape this convenience, but it’s important to see the flaws or missed opportunities that could be found if Yelp isn’t the only thing factoring in on the decision of where to eat.
Millennials are primarily the demographic that can’t kick this habit. The app won’t see grandma and grandpa leave a nasty review for their usual coffee joint.
These young’uns dive straight into the app and read a bunch of reviews from strangers before making a decision and choosing where to feast.
Whatever it may be, millennials trust Yelp more than they trust themselves.
In reality, young people seem to avoid trying anything that Yelp does not consider popular. They prefer to choose favorable and trendy spots before confirming its quality in person.
If you really think about it, we are letting complete strangers dictate how we live our lives without realizing that what they say is completely circumstantial.
Just because someone on Yelp says that Joe’s Burgers are the best burgers in town does not actually mean they are.
It’s not rare to go to a restaurant with a five-star review only to find that the restaurant was great a year ago and is now a heap of trash.
But even on those occasions, the restaurant could just have had a bad day, an order could have been missed and somebody could have called out. Reviewing is too subjective.
These inconsistent and impromptu reviews can also harm small businesses.
In a study by Vice on the effect that Yelp has on restaurants, …