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Behind the scenes at the recent Coke Zero Sugar 400 annual Monster Energy NASCAR Cup Series race in Daytona Beach, two Embry-Riddle Aeronautical University College of Business students and an Embry-Riddle grad were learning the ropes as part of their summer internship.
In addition to working weekdays in the Human Resources, Finance and Partnership Marketing departments at NASCAR headquarters and International Speedway Corporation (ISC), this past week they were across the street at the Daytona International Speedway, helping with everything from tours for fans and VIP partners, to gathering driver autographs for charity fundraisers.
Genesis Acosta, Sally Chung and Asia Hirschenson were selected along with 30 other top students from across the country to participate in the 10-week NASCAR Diversity Internship Program (NDIP).
The largest class since the program’s inception in 2000, the internship program offers a select group of students a unique hands-on experience in the motorsports industry. With several industry partners, the program continues to provide career opportunities and is considered one of the premier internships in sports.
The NASCAR Diversity Internship Program is open to college sophomores, juniors, seniors and graduate-level students. The program provides opportunities to multicultural students from all majors with a minimum grade point average of 3.0.
“What I’m doing now is exactly what I want to do. I’m trying to soak in as much as I can,” said Hirschenson, who graduated last fall with a bachelor’s degree in Business Administration from Embry–Riddle’s College of Business. She has loved motorsports since she first started going to Grand Prix races with her dad. “The NASCAR diversity program has done an amazing job getting us involved in as much as possible.”
Throughout the program, interns interact with industry professionals, including at networking events and lunch-and-learns led by NASCAR executives. The interns also have access to mentors and program alumni currently working at NASCAR and …