Vision and Mission Updated to Clearly Communicate U of A Purpose, Direction


June 21, 2018

University Relations

FAYETTEVILLE, Ark. – An update of the University of Arkansas’ vision and mission statements will go before the University’s Board of Trustees for review and formal approval at their next meeting in September. The statements cap more than two years of strategic work that also resulted in the creation of guiding priorities, a new academic strategic plan and the development of unifying messaging themes for communicating about the university.

“The university’s primary mission hasn’t changed significantly in many years, but we realized the way we were expressing our vision and mission could be enhanced to more accurately reflect where we’re headed and the strategic priorities we need to be focusing on to get there,” said Chancellor Joe Steinmetz.

The University of Arkansas remains committed to its original land-grant vision of creating a better future for individuals and society as a whole through access to higher education. And as the flagship institution of the University of Arkansas System, the U of A’s mission includes serving the state of Arkansas as a partner, resource and catalyst.

Updated U of A Vision and Mission (pending Board of Trustees’ approval)

Vision: The University of Arkansas represents the best of public higher education, advancing Arkansas while building a better world.

Mission: The University of Arkansas is determined to build a better world by providing transformational opportunities and skills, promoting an inclusive and diverse culture, nurturing creativity, and solving problems through research and discovery, all in service to Arkansas. 

Since 1871, our fundamental purpose as a land-grant institution and state flagship remains unchanged — to serve the state of Arkansas as a partner, resource and catalyst by:

Providing access to a comprehensive and internationally competitive public education, and fostering student success across a wide spectrum of disciplines.

Utilizing research, discovery and creative activity to improve the quality of life, develop solutions to the challenges we face …

Read More